Sunday, 15 April 2012
>> Dimension of research
Dimension of Research can divide by 3 which is The Purpose of a Study, the Use of Research and The Time Dimension in Research. For this topic, Customer Perception Regarding Buying Perfume, dimension are suitable is The Purpose of a Study.
The Purpose of a Study comprises 3 goals of research, Exploratory, Descriptive and Explanatory. For this topic the goals or research is descriptive. I think this topic more to descriptive because the outcome of descriptive study is detailed picture of the subject. For the example, result may indicate the percentage of people who like buy perfume because the scent.A descriptive study presents a picture of types of people or of social activities. For the example, in this topic I interested to know how consumer behaviour toward buying perfumes. Sometime customer will come and buy again the previous brand and some customer like to try new brand.A great deal of social research is descriptive. Descriptive research use most data-gathering technique like surveys, field research, and observation.
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