research methodology

Sunday 27 May 2012

>> Judging Research Study

Here a some journal that related with my research, which is about customer perception:

Thursday 24 May 2012

>> Ethnography

EthnographyIt can define as method and learning about culture that include item like demography, geography, politics and so on.

Context of Marketing Research

It help researcher to understand more about research and collect the data.
The method use researcher to know attitude customer
For instance in segmentation based on gender, age, social status and so on
From this segmentation, researcher can collect data based what they customer want
Purpose doing this ethnography to get main and to fulfill customer need toward product or service
Other things, to collect data researcher use qualitative which is need interview, distributed questionnaire, observation and so on.

Advantages & Challengers
Provide Information
In marketing information is very important, because it use to analysis about customer. At the same time marketer can interaction with they customer and know what they want especially when launch new product. However, have challenges for this ethnography. Like a it take too long to collect the data. Sometime maybe information that giving can be lie and have respondent not answering question with right answer. Last but not least, ethnography is important to help marketer and researcher to understand consumer behaviour. Impact from this, it can help company to improve they product or service that offered to customer and last can increase company profit.

>> Poster Competition!!!

Date ; 23th May 2012

Venue : lobby faculty of economic and business

Time ; 2.00pm

Based on the detail, faculty of economic and business have organize one poster presentation competition. Here, all contestants need bring they material and put at panel board, so easy to judge to choose which one the best.
This participate by final year student from 4 courses that offer in our faculty, marketing, economic industrial, economic international and finance. I’m as a marketing student, of course my focuses goes to marketing student that show they poster. From there, I see 2 student have related topic with me, which is perception:

First student, topic: People Perception About Tattoo

Second student, topic: Halal Perception From Non-Muslim

I may 2 ask question because to get more information how they do for this topic, the question is like this:

Where do you found to do this topic?

First student : Many people have negative perception, because for them, if people have tattoo mean he/she is gangster or bad person, so I think important to know what a real perception people about tattoo.

Second student : Basically Halal product just refer to muslim people, but we not realize have few non-muslim also choose halal product in daily live, that why I interesting to do this topic.

How long do you take to collect the data?

First student : Not so long, around 3 or 4 weeks. Just distributed the questionnaire

Second student : Its quiet long because I must find my sample from non-muslim to fullfill this characteristic.

After finish my question, I’m feel it really help me to continue my topic Final Year Project (FYP), hopefully after this I have more idea to elaborate my project. Thank you for your contribution and spend time to answers my question. ALL THE BEST!!!...

Sunday 15 April 2012

>> Fact Vs Theory

Fact is something right and we cannot change. For the example blood very important for human, without blood human cannot stay life. Theory is where it can change from time by time. For the example, theory about where human come in this world, some theory they said, people born from animal like a apes however, have a certain people argue about that and come by different theory. Thus, theory based on experiment and research.Yet, fact if we try for many time the result still same.Also fact true and accurate. Theory based on people opinion about how something is happen. Theory can be good or bad. Before a theory is given any credence in the scientific community, it must be subjected to "peer review." This means that the proposed theory must be published in a legitimate scientific journal in order to provide the opportunity for other scientists to evaluate the relevant factual information and publish their conclusions.

>> DKNY bite the apple

>> Narrow down of topic

1.      Who is your target sample for this issue?
2.      What you want to do after get result from this issue?
3.      How attribute product can influence customer?
4.      Why you think this is important for company?
5.      When customer will realize about perfume product exist in market?

>> Inductive or Deductive?

For this topic, I choose deductive. Deductive is the process by which we arrive at a reason conclusion by logical generalization of a known fact. For the example, we know when mention about perfume, customer will think about the scent.
For this deductive I will use surveys and questionnaire. For the example, at questionnaire form I will provide question about relate customer and perfume, what is your favourite brand for perfume?, how many time you buy perfume in a month?, why you like that brand? And so on. Purpose this to collect data and information then analyze to get right decision.