>> Judging Research Study

Here a some journal that related with my research, which is about customer perception:

1. http://web.usm.my/aamj/11.2.2006/AAMJ%2011-2-6.pdf
2. http://www.ryerson.ca/~rmichon/Publications/Ambient%20odors.pdf
3. http://www.ijbssnet.com/journals/Vol.%202_No._10;_June_2011/21.pdf
4. http://areas.kenan-flagler.unc.edu/Marketing/FacultyStaff/zeithaml/Selected%20Publications/Consumer%20Perceptions%20of%20Price,%20Quality,%20and%20Value-%20A%20Means-End%20Model%20and%20Snthesis%20of%20Evidence.pdf
5. http://www.eurojournals.com/ajsr_7_04.pdf

>> Ethnography

EthnographyIt can define as method and learning about culture that include item like demography, geography, politics and so on.


Context of Marketing Research

•  It help researcher to understand more about research and collect the data.
• The method use researcher to know attitude customer
• For instance in segmentation based on gender, age, social status and so on
• From this segmentation, researcher can collect data based what they customer want
• Purpose doing this ethnography to get main and to fulfill customer need toward product or service
• Other things, to collect data researcher use qualitative which is need interview, distributed questionnaire, observation and so on.

Advantages & Challengers
Provide Information
In marketing information is very important, because it use to analysis about customer. At the same time marketer can interaction with they customer and know what they want especially when launch new product. However, have challenges for this ethnography. Like a it take too long to collect the data. Sometime maybe information that giving can be lie and have respondent not answering question with right answer. Last but not least, ethnography is important to help marketer and researcher to understand consumer behaviour. Impact from this, it can help company to improve they product or service that offered to customer and last can increase company profit. 

>> Poster Competition!!!

Date ; 23th May 2012

Venue : lobby faculty of economic and business

Time ; 2.00pm

Based on the detail, faculty of economic and business have organize one poster presentation competition. Here, all contestants need bring they material and put at panel board, so easy to judge to choose which one the best.
 This participate by final year student from 4 courses that offer in our faculty, marketing, economic industrial, economic international and finance. I’m as a marketing student, of course my focuses goes to marketing student that show they poster. From there, I see 2 student have related topic with me, which is perception:

•  First student, topic: People Perception About Tattoo

•   Second student, topic: Halal Perception From Non-Muslim

I may 2 ask question because to get more information how they do for this topic, the question is like this:

• Where do you found to do this topic?

First student : Many people have negative perception, because for them, if people have tattoo mean he/she is gangster or bad person, so I think important to know what a real perception people about tattoo.

Second student : Basically Halal product just refer to muslim people, but we not realize have few non-muslim also choose halal product in daily live, that why I interesting to do this topic.

• How long do you take to collect the data?

First student : Not so long, around 3 or 4 weeks. Just distributed the questionnaire

Second student : Its quiet long because I must find my sample from non-muslim to fullfill this characteristic.

After finish my question, I’m feel it really help me to continue my topic Final Year Project (FYP), hopefully after this I have more idea to elaborate my project. Thank you for your contribution and spend time to answers my question. ALL THE BEST!!!...